Who What Wear Target Discontinued : Shocking Update.

Who What Wear Target Discontinued its line of clothing in 2020. The trendy fashion brand had been a collaboration between Target and the fashion website Who What Wear.

Who What Wear Target Discontinued its clothing line in 2020, leaving many fans both surprised and disappointed. The partnership between Target and the women’s fashion website, Who What Wear, had been a hit among shoppers since its launch in 2016.

The brand was known for its affordable yet stylish clothing and accessories, with pieces often featuring in fashion blogs and Instagram posts. However, despite its popularity, the line was discontinued and no official reason was given. Some speculate it was due to issues related to the pandemic, while others believe it may have been due to declining sales. Nevertheless, fans of the brand continue to mourn its loss and hope for a potential revival in the future.

History Of Who What Wear Target Collection

The Who What Wear Target collection was a highly popular fashion collaboration between Target Corporation and Who What Wear, a leading fashion publication. The collection was founded back in January 2016, with an aim to provide women with affordable, trendy, yet high-quality clothing items suitable for everyday wear.

Collaboration Announcement

The announcement of the collaboration between Target and Who What Wear was received with great excitement by fashion enthusiasts worldwide. Both brands had a shared vision of making fashion accessible, and the partnership signaled a new era of affordable clothing options for women.

The Who What Wear Target collection was designed for women of all sizes and age groups, and every piece was carefully crafted to cater to different styles, trends, and preferences. The collection consisted of dresses, skirts, pants, tops, jackets, and other accessories.

Related post: Who Wear What Target: Find Your Perfect Style.

Success Of The Collection

From its inception, the Who What Wear Target collection generated massive buzz and was well received by customers. The collection’s success was mainly attributed to its stylish, versatile, and affordable pieces that were accessible to everyone. Moreover, the collection’s marketing and launch campaigns were designed to make a significant impact on social media channels, resulting in increased visibility and sales for the collection.

The Who What Wear Target collection quickly gained a loyal customer base, with many women flocking to Target stores and online platforms to purchase the latest pieces. The collection offered styles and sizes that catered to everyone, and its affordability made it accessible to women from different backgrounds.

Previous Collaborations

Target Corporation has a long history of successful collaborations with various designers and brands. Some of the retailer’s previous collaborations include Missoni, Lilly Pulitzer, Proenza Schouler, and Altuzarra. These collaborations generated massive sales for the company and were received positively by customers worldwide.

Collaboration Partners Year
Missoni 2011
Lilly Pulitzer 2015
Proenza Schouler 2018
Altuzarra 2014

The Who What Wear Target collaboration was another successful partnership for the company, following in the footsteps of its previous collaborations. The collection’s discontinuation left many customers disappointed, signaling the end of an era of affordable and chic clothing options for women.

Who What Wear Target Discontinued : Shocking Update.

Announcement Of Discontinuation

Target has announced that they will be discontinuing their fashion line with Who What Wear. The popular affordable brand has been a fan favorite since its launch but is now coming to an end.

Official Statement

On August 16, 2021, Who What Wear and Target announced the discontinuation of their partnership, which means the Who What Wear line will no longer be available at Target stores and online. The announcement was made through a joint statement on the Who What Wear website, and it came as a shock to many fans and customers of the popular line.

Reaction From Fans And Customers

As expected, the news of the discontinuation of Who What Wear at Target has left many fans and customers disappointed and frustrated. Social media platforms have been abuzz with reactions from customers, many of whom have expressed their disappointment at the decision.

Potential Reasons For Discontinuation

Although the announcement did not provide specific reasons for the discontinuation of the partnership, there have been some speculations regarding the possible reasons. Some people believe that the decision could be due to the impact of the COVID-19 pandemic, which has led to supply chain disruptions and increased competition in the retail industry. Another possible reason could be a change in the strategic direction of one or both companies.

Regardless of the reason, the discontinuation of Who What Wear at Target is a significant loss for fans and customers who have come to love the brand’s stylish and affordable clothing options.

Impact Of Discontinuation

The discontinuation of Who What Wear Target caused an impact on their loyal customers. The sudden halt to a much-loved brand left shoppers disappointed and searching for alternative options.

Who What Wear Target has recently announced that it would be discontinuing its collection at Target. The news has left fashion enthusiasts and regular Target shoppers wondering how this will impact their shopping experience. The partnership between Who What Wear and Target made fashion accessible and affordable to all. Thus, the discontinuation of the collection is sure to have a significant impact on shoppers. The collection will be sorely missed, but the remaining stock may still be available in stores for a limited time.

Availability Of Remaining Stock

The news of the discontinuation of Who What Wear Target has brought about a buying frenzy among shoppers. The remaining stock of products from this fashion line may still be available in select Target stores but only for a limited time. Shoppers who are looking to get their hands on their favorite Who What Wear pieces should act fast before they disappear from store shelves entirely. If you’re unable to find what you’re looking for in stores, you may still have a chance to score these items online from third-party sellers or resellers.

Price Increase

With the discontinuation of the Who What Wear Target collection, prices of the remaining stock may increase. As demand for the products increases with limited stock available in stores, some resellers may increase prices. Therefore, it is essential to remain vigilant when shopping for these products. You may have to pay a premium for the products if you cannot find them at Target stores, so be ready to pay a higher price than the initial cost.

Future Of The Collection

Despite the heart-breaking news of the discontinuation of the Who What Wear Target, there may still be hope for the future. The partnership between Who What Wear and Target was fruitful and has been successful over the years, with a loyal fan base that was created. Target having a keen understanding of its customers’ needs and preferences, there is a high possibility that the collaboration may continue in the future and an even more impressive fashion line may take its place. The future of the collection is uncertain, but it’s reasonable to believe that Target will come up with something equally as appealing to its customers.

Fan & Customer Reviews

Target discontinued the Who What Wear fashion line, and fans and customers are taking to social media to express their disappointment. Many customers have shared their positive experiences with the line, with some expressing hopes for a return or replacement line.

It’s a sad day for fans of the Who What Wear line at Target, as the popular collaboration has been discontinued. Fans have been expressing their disappointment in various ways, including through social media and the Target website’s customer reviews section.

Social Media Outcry

Social media has been a hotbed of activity since news of the discontinuation broke. Fans have taken to Twitter, Facebook, and Instagram to express how much they will miss the collection, with many sharing photos of their favorite pieces or lamenting the loss of the affordable fashion option.

Customer Reviews On Target Website

The reviews section on Target’s website has also been flooded with comments from disappointed customers. Many praised the line for its stylish and affordable clothing options, with some expressing frustration that they didn’t have the chance to purchase certain pieces before they sold out.

Others lamented the loss of the sustainable fashion options the collaboration provided, praising Who What Wear for using eco-friendly materials and ethical manufacturing practices.

Alternative Options For Fans

For those who are mourning the loss of Who What Wear at Target, there are alternative options to explore. Who What Wear has its own website, selling clothing, accessories, and beauty products. There are also several other affordable fashion options available, such as H&M, Uniqlo, and Zara.

In conclusion, the Who What Wear collaboration at Target will be missed by many fans, as evidenced by the outpouring of emotion on social media and in customer reviews. While there are alternative options available for those who want to continue to enjoy affordable and stylish fashion, it remains to be seen if any will fill the void left by this beloved collaboration.

Who What Wear Target Discontinued : Shocking Update.

Frequently Asked Questions Of Who What Wear Target Discontinued

What Brands Are Target Discontinuing?

Target is discontinuing several of its private label brands, including Mossimo, Merona, Cherokee, and Circo. They have also announced plans to discontinue their kids’ line, Cat & Jack Baby.

What Happened To Circo Brand At Target?

Target discontinued its Circo brand in 2017 as part of its strategy to focus on newer, more exclusive brands. The company has since introduced several new brands in its children’s and household departments to meet customer demand and trends.

What Happened To Merona At Target?

Merona, the private label brand of Target, was discontinued in 2017. The brand was replaced with new private labels such as A New Day and Goodfellow & Co. Target made this decision to focus on their in-house brands and attract a wider range of customers.

What Happened To Target Up And Up?

Target phased out its Up & Up brand and replaced it with their new store brand called Good & Gather. The new brand offers a wider selection of products and a better quality assurance program.


Overall, it is disappointing to hear that Who What Wear Target discontinued their collaboration. However, it’s important to remember that brands make business decisions based on various factors, and it’s not uncommon for collaborations to come and go. Instead of dwelling on its discontinuation, we can appreciate the value it brought during its run and look forward to what both Who What Wear and Target have in store for the future.

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